Switch: KEEP 2.0 Atlanta North is Switch's second hyperscale campus in Georgia, extending the "KEEP" brand established at its operational Lithia Springs campus west of Atlanta. The campus occupies 126 acres in Cartersville, Bartow County, on the former Carter Grove planned development that the City of Cartersville rezoned to a Technology District. It sits south of the Old Alabama Road SE and Bates Road SE intersection, running toward the Paulding County line and just west of LakePoint.
Switch is investing $772 million in the campus. The first phase, a single data center building roughly 1,620 feet long, about five and a half football fields, came online in the second quarter of 2026. Two more buildings are under construction behind it, the first wave of a campus master-planned for phased buildout through 2046, with significant further development to follow.
Once fully built out, the development is projected to generate roughly $15 million a year in local tax revenue, ranking among the largest private investments in Bartow County.