Letsia, formally Letsia Emirates Holding Company, is a privately held UAE holding company based in Abu Dhabi and led by its founder and chairman, Mohamed Rabie Moawad. The group brings together a portfolio of relatively small, consumer- and SME-focused digital ventures, including a payments provider (Letsia Pay), an AI and software arm (Letsia AI, formerly Rowad IT), a startup incubator, a marketplace app, and education initiatives. The company describes itself as a large multi-sector conglomerate with thousands of employees and international branches, but these claims, along with its listed strategic partnerships, could not be corroborated through independent sources; several listed branch addresses resolve to unrelated or shared premises. Public information about the group derives almost entirely from its own press releases rather than independent reporting or corporate-registry records.