Virgin Media Business: Liberty Global approaches AI adoption with caution

Liberty Global, the parent company of telco Virgin Media O2 and Edge data center provider AtlasEdge, this week said it's being cautious in its approach to AI adoption. at an event held in London this week by the company, Enrique Rodriguez, EVP and chief technology officer of Liberty Global, acknowledged that the technology will drive change in the telecoms industry.

"We're a bit cautious in our approach, as there's a lot of hype around AI both as a technology, as well as how companies will use it materially change to their business," he said. "We do believe that there will be a material change to business, we just think that will happen maybe in a little bit more organized way as opposed to this explosion of movement."

Rodriguez expects AI to impact four areas of the business: how the company communicates and interacts with its customers, how it provides customer care, and how it packages its products and services. "Another category is the way that AI will improve our operations. So these are things like using AI to save power on mobile towers," added Rodriguez.